Use the capitalized term as an adjective in a racial, ethnic or cultural sense: Black people, Black culture, Black literature, Black studies, Black colleges. Per the AP Stylebook, use of the capitalized Black recognizes that language has evolved, along with the common understanding that especially in the United States, the term reflects a shared identity and culture rather than a skin color alone. Also use Black in racial, ethnic and cultural differences outside the U.S. to avoid equating a person with a skin color. Use Negro or colored only in names of organizations or in rare quotations when essential. See Black(s), white(s).