A system of wordmarks has been developed to allow for these divisions to have a separate identity while still supporting an overall WashU visual identity. These logos and symbols are available in various formats.
Three levels of “lockups” have been devised to accommodate most situations. (So called, because these arrangements of shield and type should not be altered. They are “locked up” together as a unit.) For each kind of lockup, several different horizontal and stacked arrangements, in color and black and white, provide an extremely wide variety of options for designers.
Do not attempt to create artwork for your own identity marks. Please contact MarComm to discuss the feasibility of developing a mark for your unit.
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University logos
The official logotype of Washington University in St. Louis consists of a three-color heraldic shield device and a formal wordmark in black. Four official configurations have been created to allow for flexibility in placing the logo on a wide variety of communications.
Have a quick question about logo files? Please refer to the “About your logo files” (.pdf) document.
Single Line Logo
No smaller than 3.125” wide
Two-Line Horizontal Logo
No smaller than 1.5” wide
Two-Line Centered Logo
No smaller than 1.5” wide
Three-Line Centered Logo
No smaller than 1.125” wide
University Symbols
The following symbols and marks are provided for special communications and design needs. In most cases, the university logo (above) is preferred.
Have a quick question about logo files? Please refer to the “About your logo files” (.pdf) document.
Official university seal
Use of the official university seal is carefully restricted. It is reserved for formal documents such as diplomas and certificates. It may only be used with special permission from MarComm.
Brookings Seal
This alternative to the university seal can be used when a circular device is desired, such as on promotional products. For most communications, a version of the university logo is preferred.
Shield Outline
This variation of the logo shield has been created to allow designers the freedom to use this iconic WashU emblem with more design flexibility. It can be used as an accent graphic to add visual impact to a layout and provide an additional element of WashU identity to compositions.
There are two variations on the shield to use depending on the size. Please refer to our guidelines.
Digital Shield Outline
This variation of the outline logo shield has been created to be used on digital platforms to allow the logo shield to be responsive on all devices. It can be used on large or small screens. It can be produced in any single brand color or reversed.
There are two variations on the shield to use depending on the size. Please refer to our guidelines.
WashU Informal Type Set
This least formal version of the university identity was created for applications when a more casual identifier is appropriate. It may be used when the content of the material carrying this mark is less formal and designed for an audience that will likely recognize our nickname. This type treatment may not be combined with additional text to create school, unit, or department-specific versions of the mark, or be combined with any other marks. Where practical, an official university logo should also be used on the piece, but not necessarily in close proximity.
University Monogram
This monogram-style insignia is a historical mark that can still be seen in architectural details on campus. It is useful as a university symbol on merchandise or other special applications, but should not be used in place of an official logo.
School Logos
The official logotype of Washington University in St. Louis consists of a three-color heraldic shield device and a formal wordmark in black. Three official configurations have been created for schools to allow for flexibility in placing the logo on a wide variety of communications.
Have a quick question about logo files? Please refer to the “About your logo files” (.pdf) document.
Unit Logos
The official logotype of Washington University in St. Louis consists of a three-color heraldic shield device and a formal wordmark in black. Three official configurations have been created for units to allow for flexibility in placing the logo on a wide variety of communications.
The list below only represents the most used unit logos. Please contact Tracy Collins for other logos.
Have a quick question about logo files? Please refer to the “About your logo files” (.pdf) document.
Athletics Logos
The WashU Bears have a long and proud tradition, and our athletics logos embody that spirit and align with overall university visual branding. We have simplified and reduced the number of approved athletics logos in order to provide clarity while still offering marks to suit many different needs. Only the three logo marks available here are approved for use in WashU Athletics communications or merchandise.
Have a quick question about logo files? Please refer to the “About your logo files” (.pdf) document.
**Please note that the Youth Bear logo was created specifically for use on children’s merchandise or communications. It should not be used in any other application.