Official Name

  • WashU — WashU is our unofficial name and may be used alone. WashU is correctly written with a capital W and capital U, with no space between Wash and U, and without periods.
    • The word “Saint” may never be substituted for the abbreviation “St.”
    • Never refer to the university as “Washington”, “Washington U”, “WUSTL”, or as “WU”
    • “WashU”is correctly written with a capitalW and capitalU, with no space between Wash and U, and without periods
    • The “ash” within WashU must be either lower case or small caps (ex: WASHU)
      Do not confuse 1-color logo variations with outline & reverse variations
  • W, WU, WUSTL — Each use of of W, WU and WUSTL requires special permission of University Marketing & Communications.
  • ® or TM indica should not appear on any licensed products

University logos

  • No tandem use — No official symbol of the university should be used in tandem with another official university symbol. For example, the official university logotype should not be used with the Brookings seal on the same surface.
  • Heraldic device (shield) — The university shield (or crest) may be used only as part of the official university seal or logotype (both are federally registered trademarks). The shield (or crest) may not be used alone.
  • Outline shield — This variation of the logo shield has been created to allow designers the freedom to use this iconic WashU emblem with more design flexibility. It can be used as an accent graphic or main graphic and it can be cropped. It can be produced in any single brand color and can be used alone.
  • Seal — Each use of the official university seal requires special permission of University Marketing & Communications.
  • Minimum size — the minimum size of the following logos (in print) are
    • 1 line logotype—No smaller than 3 1/8”
    • 2 line horizontal logotype—No smaller than 1 ½”
    • 2 line centered logotype—No smaller than 1 ½”
    • 3 line logotype—No smaller than 1 1/8”
  • ® or TM indica should not appear on any licensed products

Official colors

Pantone 200
CMYK: 0/100/59/24
RGB: 165/20/23
Madeira Polyneon 1747

Pantone 4685
CMYK: 0/10/20/10
RGB: 225/196/172
Madeira Polyneon 1927

Pantone 342
CMYK: 100/0/60/40
RGB: 0/115/96
Madeira Polyneon 1703

Cool Gray 11
CMYK: 59/41/42/15
RGB: 108/115/115

Official fonts

  • Libre Baskerville
  • Source Sans Pro
  • Rockwell

Use of campus images

  • Campus images—All campus facilities and grounds are the exclusive property of Washington University in St. Louis. Use of images of the campus or university buildings for any retail or commercial purpose, for endorsements, promotions, and the like—by any person or entity – requires the prior written, official permission of the university. Please contact the licensing office for guidance.

Guidelines for logotype embroidery on apparel

With its inherent complexity, the official logotype of Washington University in St. Louis poses challenges to successful embroidery. The guidelines and required approval process by a licensed supplier outlined below aim to ensure consistency and quality of embroidery decoration.

  1. Digitized files from official logotype artwork. All embroidered versions of the official University logotype must be produced with digitized embroidery files rendering the logotype exactly as supplied in electronic artwork from the University. No substitution fonts may be
    used for the customized font of the logotype.
  2. Minimum stitch counts. Substantial stitch counts are essential for a quality rendering of the logotype. Minimum stitch counts for three selected versions and sizes are as follows:

    Two-line Horizontal Washington University Logotype, 1.26” X 3.51” = 6109 stitches
    Two-line Centered Washington University Logotype, 1.88” X 3.51” = 6173 stitches
    Three-line Centered Washington University Logotype, 2.87” X 3.5” = 9124 stitches
    Two-line Horizontal School of Medicine Logotype, 1.72” X 3.79” = 8629 stitches
    Washington University Physicians Logotype, 2.09” X 3.80” = 12,926 stitches
    Outline Shield (closed version), 1.75” X 1.51” = 4594 stitches

    Please note: The minimums specified here have been developed for materials requiring the lowest number of stitches.
  3. Colors. Embroidery colors should reflect the official WUSTL colors as represented in the logotype guidelines document ( For polyneon thread manufactured by Madeira, recommended embroidery colors are:
    Sand (tan) = 1927
    Red = 1747
    Green = 1703
    White = 1801
    Black = 1800
  4. Shield. Full-color embroidery of the shield is strongly recommended. If a one-color shield is desired, the Brand Management Office must approve any one-color embroidery file before production. For the reverse full color logotype, disregard the white outline around the shield.
  5. Pre-approved embroidery files. Detailed information is available upon request from the university’s Brand Management Office regarding standardized, pre-approved digitized embroidery files already paid for by the university. Details available include logotype version, file number, size, stitch count, and steps.
  6. Other embroidery files. Except for the pre-approved files mentioned above, all embroidery files must be approved by the Brand Management Office before production. The sewn sample (or a good electronic image of an actual sewn sample), along with the stitch count, must be submitted with any request for approval.
  7. Employee clothing. University employee clothing is university branded clothing worn by any employee while performing a work function for the university. All employee clothing should feature the official logotype. The two-line horizontal version of the logotype is strongly recommended.
  8. School of Medicine and Washington University Physicians. The Washington University Physicians logo must be used for all apparel and items in clinical venues. Pre-approved files are available for the School of Medicine and for Washington University Physicians. For more information, please contact the Brand Management office, or the Faculty Practice Plan Communications and Marketing office, 314-747-6542.
  9. Official School Versions. Please contact the Brand Management Office for guidance and recommendations regarding embroidery for Olin Business School, Brown School, School of Law, Arts & Sciences, Sam Fox School, and any other entities with Official School Versions of the logotype. For a complete list of Official School Lockups, visit our Logos, Symbols, and Marks page. If you do not see the school you are looking for, contact the Brand Management Office.
  10. Other WUSTL Symbols. For embroidery of other official WUSTL symbols, such as the Alumni Association logotype, the Athletics marks or the interlocking monogram wordmark, please contact the Brand Management Office for resources, guidance, and recommendations.


Brand Management Office
Janelle Hizer