As part of the strategic plan for the trademark licensing program, we have formed a working group that can thoughtfully discuss topics and concerns that involve the use of the university’s brand on merchandise. 

Our goals for this group are to provide education and information for our campus community and licensees, to focus on purposeful licensing by committing to licensed suppliers and active partners that show a high level of accountability and transparency, and to provide a space to generate ideas and innovation to inform and strengthen the trademark licensing program.