Students gather in the quad for convocation 2021

Campus Partner: First Year Center

Convocation is the official academic welcome to the university for new students and their families. MarComm works with the Convocation Office to communicate the event’s focus on class unity.


Each year, the Convocation Office produces the Convocation event and MarComm partners with the office in communicating the event’s significance. Our strategy is to assist in welcoming new students to WashU in an integrated and meaningful way, through storytelling, video and photography.


Our online support includes news and social media promotion and coverage and photography.


Our multimedia team supports the event’s telecast and produces short videos capturing the celebratory nature of the event. Watch past Convocation videos.


Our photographers capture the event’s many meaningful moments.