Meet St. Louis
Campus Partner: Gephardt Institute for Civic and Community Engagement, Government and Community Relations, Residential Life
Meet St. Louis engages first-year students with St. Louis on a deeper level by inspiring students to become service leaders in our community well beyond their first semester. MarComm developed the event’s mark and contributed to the communications plan.
Deliverables
Strategy
The Meet St. Louis icon is not only a lively representation of a campus initiative, it aligns with the university’s font and color standards, further developing WashU’s overall brand. The positive response to this effort from the WashU and St. Louis communities inspired WashU’s Alumni Association to partner with the Gephardt Institute for a spin-off program called WashU Engage for alumni and their families in cities across the United States.