Responding to the Pandemic
Campus Partner: The WashU Community
Although COVID-19 brought much uncertainty to the 2020–21 school year, MarComm created media to encourage community safety and trust.
Strategy
Throughout the COVID-19 pandemic, MarComm has supported the safety of the WashU community by relaying pertinent information to students, staff and parents.
Digital
We created a COVID-19 Response Page to keep the WashU community up to date with information and alerts.
Sent out periodically, the Danforth Campus Digest emailed students and staff with relevant and time-sensitive information.
Video
The ‘Because’ campaign encourages safety, while fostering a community that cares. This video for the campaign highlights the importance of masks and hygiene and involved the participation of WashU doctors, students and staff.
Washington Magazine detailed the university’s response to COVID-19, as well as to the nation’s racial inequalities, in its November 2020 issue entitled “Converging Crises.” MarComm also printed postcards and signage for the ‘Because’ campaign.
News
Our News Team wrote stories for the university community and external audiences about COVID-19 research findings as well as the university’s preparations to ensure campus safety.
Social Media
Our Social Media team served as one of the primary channels for sharing COVID-19 communications. Through tweets, posts, TikTok and Reels, the ‘Because’ campaign reinforced our collective responsibility to adhere to safety protocols.
