Responding to the Pandemic

Campus Partner: The WashU Community

Although COVID-19 brought much uncertainty to the 2020–21 school year, MarComm created media to encourage community safety and trust.

covid19.wustl.edu


Strategy

Throughout the COVID-19 pandemic, MarComm has supported the safety of the WashU community by relaying pertinent information to students, staff and parents.


Digital

We created a COVID-19 Response Page to keep the WashU community up to date with information and alerts.

Sent out periodically, the Danforth Campus Digest emailed students and staff with relevant and time-sensitive information.


Video

The ‘Because’ campaign encourages safety, while fostering a community that cares. This video for the campaign highlights the importance of masks and hygiene and involved the participation of WashU doctors, students and staff.


Print

Washington Magazine detailed the university’s response to COVID-19, as well as to the nation’s racial inequalities, in its November 2020 issue entitled “Converging Crises.” MarComm also printed postcards and signage for the ‘Because’ campaign.


News

Our News Team wrote stories for the university community and external audiences about COVID-19 research findings as well as the university’s preparations to ensure campus safety.

Campus Space in a Covid world article shown on the Source website in a tablet device

Social Media

Our Social Media team served as one of the primary channels for sharing COVID-19 communications. Through tweets, posts, TikTok and Reels, the ‘Because’ campaign reinforced our collective responsibility to adhere to safety protocols.