Sustainability
Campus Partner: Office of Sustainability
Washington University is committed to tackling complex problems such as climate change and environmental degradation, with the goal of becoming a national leader in sustainability practices.
Strategy
In partnership with the Office of Sustainability, we developed a website and booklet sharing the university’s efforts and informing the community on how they can get involved. Through these projects, we have increased awareness and involvement among our campus community, making it easy to determine what steps can be taken to achieve greater sustainability on campus and in our daily lives.
We created a comprehensive 80-page booklet detailing the university’s sustainability successes and future plans to both internal and external audiences, with original photography and a WashU-branded design.
Digital
Through the sustainability website, thousands of visitors have taken WashU’s sustainability pledge . Following the site’s 2016 redesign, users increased by 65.7%, with nearly 18,000 visitors in the subsequent year.
