The Record

Students cheering at a campus event

Campus Partner: The WashU Community

From sharing innovative research to highlighting achievements of faculty, staff and students, the Record was developed to keep members of the WashU community engaged.

source.wustl.edu/record


Strategy

The Record is the official newsletter of WashU, keeping readers up to date on the latest research, news and campus events. Through The Record, MarComm offers a balance of content that promotes a sense of unity throughout the university, while chronicling our university’s local and global impact.


Digital

The Record is emailed to about 50,000 subscribers — faculty, staff and students, as well as alumni, friends and parents — four days a week during the academic year.


Social Media

WashU Social supports the university’s research and thought leadership by sharing key articles from The Record on a variety of social media platforms. One example is our monthly Instagram story, ICYMI (In Case You Missed It), which serves as a social media-friendly roundup of engaging content from the Record.