Campus Partner: WashU Police Department
MarComm partnered with the WashU police department to reimagine their current site. Our key goals were to authentically represent the relationship between WashU police and students, faculty and staff, and improve site navigation.
We worked with the WashU Police team to find their voice and define their message. We created a plan for users to get the chance to get to know the people behind WashU Police through photography, team bios, featured officer sections and showcasing the services they provide. Now users can quickly contact the WashU Police or individual team members, as well as provide feedback.
We created a new rich experience for users to find content and learn more about the WashU Police. The redesigned website displays both content that responds to what site visitors are looking for and expecting to see, as well as content that communicates messaging that is a priority for WashU Police.
We worked closely with the WashU police team to demonstrate their community focus and to capture the team’s approachability through team portraits and community lifestyle imagery.