WashU Women Innovate

Campus Partner: Office of Technology Management, Office of Medical Public Affairs, Skandalaris Center for Interdisciplinary Innovation and Entrepreneurship

Our WashU Women Innovate (WIN) campaign celebrates women who have brought their innovative and entrepreneurial ideas to life through their affiliation with WashU.

source.wustl.edu/group/washu-women-innovate


Strategy

WashU Women Innovate (WIN) shares inspiring stories about female students, faculty, and alumnae who are blazing new paths across a range of industries. WIN’s November 2018 launch was just the beginning, and we continued to spotlight female innovators throughout the year, sharing their accomplishments via the university’s social media channels, the Record, and Fuse.


Digital

WIN’s homepage added stories regularly about WashU women entrepreneurs.

WIN’s homepage was part of the Fuse website, where WashU-affiliated entrepreneurs could share their stories, offer tips, and network with each other.

Video

The multimedia team at MarComm created this video to introduce the WIN campaign.


Photography

Our stories were accompanied by photography that highlights the success of WashU women entrepreneurs.

Summersalt, the women’s apparel company co-founded by WashU alumna Lori Coulter, has raised $17.3 million in Series B financing.