Cassaundra Sigaran

Senior Director, New Media Strategy

Social media is a tool; engagement is the result of using them effectively to connect with audiences. As senior director of new media strategy, I am passionate about brands and how they convey themselves through social media platforms to share information, tell their story and engage with their audiences.

At the university, I seek opportunities to create and highlight dynamic stories about the unique and amazing individuals that make up the WashU community.

Prior to my time at WashU, I worked for Scottrade Inc. where I managed multiple roles involving client engagement, including social media, video, client education and events.

When Iā€™m not glued to one of my five mobile devices or trying to achieve general perfection, I enjoy literature, my adorable cat NoMe and quality high drama television shows.