Admissions Outreach

Campus Partner: Office of Undergraduate Admissions

Our creative team has helped reshape the materials used by Undergraduate Admissions to recruit and engage prospective students and their parents.


Grounded in a multifaceted research effort that helped to clarify and articulate WashU’s distinctive voice, we designed materials to help our “best-fit” students choose WashU first. Dramatic photography that showcases our students and campus combined with bold, aspirational statements and colorful layouts characterize the new materials.


Our designers refreshed the Admissions Viewbook and other materials to engage with prospective students throughout the admissions process.

A page from Washington University's Admissions brochure: WashU students are grounded and gutsy.
A page from Washington University's Admissions brochure: Nothing Beats a Personal Experience.

Admissions Viewbook cover.


Our MarComm photographers conduct multiple shoots throughout the year to enhance the impact of our Admissions materials.

Financial Assistance Packet image