Social media is a powerful communication medium, and it requires strategy, an ongoing commitment of time and a steady stream of compelling content to sustain engagement with your audience.

Above all, social media should be social — actively encouraging and building relationships and dialogue with users. Use social media to create conversations, community and connections with your audience in ways that are authentic and relevant.

Be present and responsive. Establishing a social media channel and then deserting it or not regularly checking in will reflect poorly on the university. Consider how your potential social media content may have a stronger home on university-level social media channels.

Social media can be a great way to tell your story and engage with your audience. While many departments and schools have individualized social accounts, those considering online engagement should develop a strategy and content plan. If you have questions along the way or want to discuss a new idea, reach out to Cassaundra Sigaran.


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