This is the official style guide for the Washington University in St. Louis University Marketing & Communications. Recently revised with a nod toward inclusive language, it is intended as a guideline for communicators across the university, and written on the theory that consistency and excellence represent the very best of our institution.
When writing and editing for MarComm, the hierarchy of style to conform to is as follows:
Associated Press style
Webster’s New World College Dictionary
Final determination on style matters rests with the MarComm editing staff, with consultation from the Vice Chancellor for Marketing and Communications.
Style may vary across communications, including news releases, magazine stories, individual print publications and websites, with common sense, overall strategy and the mission of the university considered first and foremost. Please note that guidelines in this stylebook do not necessarily apply to “University Events” listings in the Record — i.e., the calendar section — or to the class notes sections in Washington magazine and Outlook.
Finally, keep in mind that our language is constantly evolving and changing, and both our style and the Associated Press evolves regularly. Please be aware of changes to long-adhered norms of style at https://apstylebook.com/. For more information and help with specific questions regarding language and style, please refer to the links below.
A term with origins centrally rooted in the word Hispano (A person from — or whose ancestors were from — a Spanish-speaking land or culture), then adapted by a government committee, which was first used for the 1970 census.
The University Libraries system is comprised of 12 libraries: John M. Olin Library and nine distributed libraries on the Danforth Campus; the Bernard Becker Medical Library at the Medical School campus; and the West Campus Library & Conference Center.