This is the official style guide for the Washington University in St. Louis University Marketing & Communications. Recently revised with a nod toward inclusive language, it is intended as a guideline for communicators across the university, and written on the theory that consistency and excellence represent the very best of our institution.
When writing and editing for MarComm, the hierarchy of style to conform to is as follows:
Associated Press style
Webster’s New World College Dictionary
Final determination on style matters rests with the MarComm editing staff, with consultation from the Vice Chancellor for Marketing and Communications.
Style may vary across communications, including news releases, magazine stories, individual print publications and websites, with common sense, overall strategy and the mission of the university considered first and foremost. Please note that guidelines in this stylebook do not necessarily apply to “University Events” listings in the Record — i.e., the calendar section — or to the class notes sections in Washington magazine and Outlook.
Finally, keep in mind that our language is constantly evolving and changing, and both our style and the Associated Press evolves regularly. Please be aware of changes to long-adhered norms of style at https://apstylebook.com/. For more information and help with specific questions regarding language and style, please refer to the links below.
In summer 2021, Washington University’s Mail Services replaced Campus Box (CB) with Mail Stop Codes (MSC). Each business unit has a unique mail stop code made up of the campus box number, building number and floor or suite number.
Do not use ADIS (Alumni and Development Information System) codes to identify the schools from which alumni graduated, except in Washington magazine’s ClassNotes section and in the Washington University Annual Report.
It is the nonprofit health-care organization based in St. Louis that includes nationally recognized academic hospitals Barnes-Jewish Hospital and St. Louis Children’s Hospital, both affiliated with the School of Medicine.
Per the AP Stylebook, the global movement launched after the 2012 killing of Trayvon Martin with a goal to eradicate systemic racism and white supremacy and to oppose violence committed against Black people.
On the Danforth Campus, the Campus Store is located in Mallinckrodt Center. The Washington University in St. Louis School of Medicine Bookstore is located on the Medical Campus in the Mid Campus Center.
Capitalize titles of academic courses, lectures and symposia; however, lowercase articles, conjunctions and prepositions that are three or fewer letters, unless they appear at the beginning of the title.
Abbreviation for the School of Continuing & Professional Studies. Formerly known as University College. Use School of Continuing & Professional Studies (with the ampersand) on the first reference. On second and subsequent references: CAPS.
School of Medicine dean since 2015, Perlmutter is the George and Carol Bauer Dean of the School of Medicine, the Spencer T. and Ann W. Olin Distinguished Professor, and executive vice chancellor for medical affairs.
The Donald Danforth Plant Science Center is a partnership joining several public and private institutions, including Washington University in St. Louis, the Missouri Botanical Garden, Purdue University, the University of Illinois at Urbana-Champaign, the University of Missouri-Columbia, and Monsanto Company.