Washington University’s Trademark Licensing Program protects the university’s registered trademarks and goodwill and supports fair treatment of workers across the globe. Our mission is to promote quality and consistency in the representation of the university on all branded commercial and promotional products.

Through this program, we support the procurement and distribution of promotional apparel and other products, including recommending suppliers, soliciting bids, enlisting design assistance, and meeting with partners and retailers on customized projects and needs.

When you support the university’s licensed suppliers, you simultaneously support just and humane working conditions around the world. We are affiliated with two organizations – the Fair Labor Association and the Workers Rights Consortium – that work for lasting solutions to abusive working conditions. Learn more about fair labor practices.

Artwork approval process

Use of Washington University in St. Louis names and images for any retail or commercial purpose, for endorsements, promotions and the like requires the written, official permission of the university. All licensed suppliers should submit artwork approvals through Workspace.

What is the most efficient way for University-affiliated departments and groups to obtain imprinted merchandise?

Read this important guidance about branded product sales and fundraisers!

  1. Choose your licensed supplier.
    Contact one to three of the licensed suppliers for Washington University. These suppliers have aligned their businesses with the university’s mission to improve society through teaching and research. Recommendations for special circumstances are available from the trademark coordinator. Let these suppliers do the hard work.
  2. Find your design.
    Review and select the best solution and work with the supplier that presented it to implement your promotion or recognition. Work closely with your chosen supplier to determine a design. The Office of Public Affairs website offers ready-to-go artwork, as well as guidelines for use.
  3. Who to ask for help.
    If you or any supplier that you deal with has questions concerning the licensing program or approval of artwork, please do not hesitate to contact:

Janelle Hizer
Assistant Director, Administration and University Relations

On-campus retailers

Bear Necessities

Not-for-profit gift and supply store featuring fashion apparel. Proceeds support WashU projects and scholarships.


South 40, near Clock Tower

Mary Hovland

314-935-5071 or 314-935-7101

Danforth Campus Bookstore

Follett Higher Education Group store for computer needs, art supplies, apparel, gifts, and general, reference, and text books. Key academic resources and services; Participating Company in the Fair Labor Association.


Mallinckrodt Center on the Danforth Campus

Rodney Jones

Store Manager

Rick Parker
General Merchandise Manager

School of Medicine Bookstore

Follett Higher Education Group store for apparel, gifts, and text books. Participating Company in the Fair Labor Association.


School of Medicine